Senior Copywriter, Brand Awareness Marketing
Salesforce.com, Inc.
2021-05-26 23:43:45
New York City, New York, United States
Job type: fulltime
Job industry: Advert / Media / Entertainment
Job description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Corporate Development
Job Details
The Salesforce Global Creative Center of Excellence is seeking a senior creative leader with a copywriting background to join our Brand Awareness Marketing team (BAM). The Senior Copywriting lead will work with internal & external partners to inspire prospects around the world, tell the story of Salesforce, and prove that "business is the greatest platform for change" through campaigns, and in action.
Salesforce.com is the global leader in customer relationship management (CRM) software.
We empower companies to connect with their customers in all new ways. We pioneered cloud computing, and today we're delivering next gen technologies to help companies revolutionize how they connect, sell, service, market, and innovate. We are the fastest growing of the top 10 enterprise software companies, and the second fastest growing brand in the world, with a "more human, less corporate" culture built on doing work that matters as a team.
The Senior Copywriter will partner with the ACD/AD, and report to the Senior Creative Director of Brand Awareness Marketing.
Role description:
This creative copy lead will play a critical role in shaping the Salesforce global brand, and delivering creative excellence with emphasis on creative strategy, writing craft, non-traditional storytelling, voice and tone. Primary role will be to:
* Partner with creative and brand strategy leaders to inform, shape and interrogate compelling insightful creative strategies & briefs, and proactive projects
* Set and continuously raise the bar in precision and craft of writing, and championing quality and best practices across media channels
* Lead and execute integrated, cross-channel campaigns, social/digital experiences, and world-class events & activations from insight to execution.
* Partner cross-functionally to develop and present compelling, strategic presentations for various executive stakeholders
* Partner with creative and brand strategy leaders to inform, shape and interrogate compelling insightful creative strategies & briefs, and proactive projects
* Lead and execute integrated, cross-channel campaigns, social/digital experiences, and world-class events from insight to execution.
* Lead conceptual & copywriting efforts on a team consisting of an ACD/AD, SAD, SCW, AD and Illustrator
* Concept ideas in context of thoughtful user flows, jobs to be done, and desired outcomes
* Vet, brief, partner and lead vendors and contractors in executing and scaling creative work.
* Proactively brainstorm innovative ways to leverage technology & data to extend our brand vision and storytelling to new audiences via digital experiences and real world activations.
* Lead the development and iteration of TOV/Voice guidelines and brand best practices.
* Engage and inspire the creative community as an active thought leader
* Lead by example in craft and in relationships, mentoring & inspiring junior copywriters and creatives across the CoE
Required Skills:
Inspiration & Influence - You are a leader who partners to inspire creative teams and your cross-functional partners to execute the best work of their careers.
Craft - You are obsessed with writing craft as a maker with attention to detail.
Advocate - You are an advocate for conceptual thinking among the creative team and internal partners, and a thought leader with a strategic business acumen.
Collaboration - You have experience collaborating as a strategic partner, and building relationships across multi-disciplinary teams.
Relevance - You study existing and emerging digital media, social/cultural trends, and how to adapt to the ever-changing landscape in immediate and consumer-centric ways.
Relationships - You are skilled at building and maintaining professional relationships across aisles
Communication - You are an excellent communicator: Able to manage up and manage down, and tailor ideas and compelling presentation for executive audiences.
Additional Requirements:
* A minimum of 6 years of experience in the creative space.
* 2+ yo experience leading large-scale, integrated brand campaigns from concept to execution at world class ad/media agencies
* Superior, award-winning writing craft, that demonstrates cultural relevance, wit and charm
* Success extending creative platforms/campaigns into non-traditional and interactive experiences that deliver value and utility to users/audiences
* Experience identifying and executing against compelling consumer insights.
* Experience working on complex, global brands - specific tech experience a plus.
* Desire, ability and courage to inspire, innovate, and solve problems in new ways.
* Proven ability to manage multiple projects, clients, and budgets within deadlines.
* Creative ambition and killer sense of humor.
Accommodations - If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative so Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesfore.com or Salesforce.org.
Salesforce welcomes all. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesfore.com or Salesforce.org.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
